Ras Al Khaimah Tourism Investment and Development Authority
Announces Proactive Promotional Plan
- 5 Months Since Establishment and Full Steam Ahead -]
[Ras Al Khaimah, UAE. 24 September, 2011] The Ras Al Khaimah Tourism Investment and Development Authority (RAK TIDA), has announced today, 24 September, 2011, that after only five months since its establishment, all departments are fully operational with a rigorous development and promotional schedule of programmes ready to be launched in the coming months. Both the activities conducted to date, and those in the pipeline have the objective to firmly position Ras Al Khaimah regionally and on a global level as a leisure, adventure and a value for money destination.
In order to generate awareness of Ras Al Khaimah’s tourism offerings internationally, the Authority will participate with a dedicated booth at a number of International Travel Shows, including Leisure Moscow this September 2011, the World Travel Market in London this November 2011, the ITB Berlin travel exhibition in March 2012 and the Arabian Travel Market in May 2012. Additionally, RAK TIDA will launch its new logo and branding to reflect the Authority’s new focus and objectives and launch a re-branded and revitalised website.
Following the vision of His Highness Sheikh Saud Bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, the Ras Al Khaimah Tourism Investment and Development Authority was established in May 2011 to both develop and promote the rising Emirate’s tourism potential domestically, regionally and internationally. In the five month’s since its establishment, separate Tourism and Hospitality divisions have been created to oversee the various activities of business and investment development, commercial and research activities, licencing, public relations and marketing.
Victor Louis, Chief Operating Officer for the Ras Al Khaimah Tourism Investment and Development Authority stated: “The importance of tourism for the future social, economic and environmental development and preservation of Ras Al Khaimah cannot be underestimated. In accordance with this
importance the Ras Al Khaimah Tourism Investment and Development Authority (RAK TIDA) was established, and by continuing to follow the vision and guidelines laid down by His Highness Sheikh Saud Bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, responsible developmental programmes are carefully studied and fastidiously implemented. While there is much work still to do and goals to be accomplished, it is pleasing that a great amount of ground work has already been
achieved within our first five months, forming a solid foundation from which to move forward.”
Indicative of the work so far achieved in such a short span in time and of the future possibilities of RAK TIDA, Victor Louis was selected among the Hotelier Middle East Power 50, which presents the highest achievers and most influential people working in the Middle East hospitality today.
Louis adds: “The government is investing in tourism development projects worth AED 600m between now and 2012 with the aim of increasing the number of visitors to the emirate to 1.2 million in 2013 compared to 600,000 visitors in 2010. To accommodate the increasing number of visitors, Ras Al Khaimah is developing new hotels, resorts and villas, which will result in a total inventory of 10,000 hotel rooms by the year 2016. This will be achieved by positioning Ras Al Khaimah as a quality value for money destination, offering leisure and adventure experiences for visitors seeking an enhanced experience of the UAE.”
Already major projects and initiatives has been implemented to achieve these goals with the Government of Ras Al Khaimah signing an agreement with Rakeen Development in May 2011, completing the acquisition of the exclusive desert resort of Banyan Tree Al Wadi, where the Authority is currently overlooking the master plan for the resort’s expansion and upgrade. Additionally the 600-room Marjan Island family resort being developed on five man-made islands off the coast of Ras Al Khaimah is scheduled to open by October 2012.
Furthermore, plans for the Emirate to develop a series of mountain resorts to be located 900 meters above sea level have been announced and are currently being developed. An exceptional strategic advantage for these mountain resorts is the location’s climate, where the temperature will remain up to 12 degrees less than that at ground level, offering the perfect summer retreat for the UAE residents and visitors.
Other new scheduled openings include the Ras Al Khaimah Waldorf Astoria, marking the entry of the luxury brand of Hilton Worldwide in the UAE in October 2012 and the Al Hamra Fort Hotel & Beach Resort, scheduled to open as a Hilton Hotels & Resorts branded property in 2013.
New tourism experiences are also planned, with the “Pearl Farm and Pearl Museum” scheduled to launch early next year. This new attraction will be the first of its kind in the Gulf region and will offer visitors unique opportunities to both learn and experience first-hand the processes of natural pearl production.
Louis commented: “It’s been a busy five months, but we are only at the very beginning of what we intend to achieve. It is both extremely exciting and humbling to be part of Ras Al Khaimah’s new push into tourism investment and development. We truly see Ras Al Khaimah as a rising Emirate!”
The Emirate of Ras Al Khaimah offers 21 hotels and resorts ranging from 3 to 5 star categories, including the well-known international hotel brand of Hilton such as; the Hilton Resort and Spa Ras Al Khaimah, the Hilton Hotel Ras Al Khaimah, and the Hilton Double Tree Hotel Ras Al Khaimah. The Emirate is also home to a list of distinguished hotels offering exclusive locations, services and facilities, such as; the Cove Rotana Resort, the Alhamra Hotel and Beach Resort, the Bin Majid Beach and Resort, Golden Tulip Line Spring Resort and Spa, the Acacia Hotel, and the Banyan Tree Al Wadi, which as a luxury resort located in the heart of a 90 hectare private natural reserve in the desert, featuring different types of local plants and wildlife and considered to be the first of its kind in the Gulf Region and Middle East.
About Ras Al Khaimah Tourism Investment and Development Authority
The Ras Al Khaimah Tourism Investment and Development Authority (RAK TIDA) was established in May 2011 as a Government of Ras Al Khaimah entity to both develop and promote the Emirate’s tourism infrastructure and potential both domestically and abroad.
Ras Al Khaimah TIDA is responsible for establishing the Emirate of Ras Al Khaimah as a premier quality-value destination for leisure, adventure and business travel. In order to achieve its goals, the Authority has a Government mandate to license, regulate and monitor the Emirate’s hospitality industry. It conducts research and analysis of future tourism projects and current trends, create and implement the branding, marketing and promotion of Ras Al Khaimar’s tourism products and services and develop, implement and support strategies designed to encourage tourism investment into the Emirate.
Clear strategic goals and targets have been set by Ras Al Khaimah TIDA including increasing the total number of annual visitors to Ras Al Khaimah to 1.2 million by 2013, and increasing the Emirate’s total hotel and resort room inventory to 10,000 keys by 2016. These targets will be achieved through a myriad of activities including the representation of Ras Al Khaimah tourism industry at overseas travel shows, conferences and exhibitions together with education of travel professionals regarding Ras Al Khaimah’s tourism products and unique attractions through workshops, roadshows, familiarization and training programmes; media and consumer campaigns and promotions; the coordination and implementation of joint initiatives with key travel industry players; the hosting of leading sporting, cultural and trade exhibitions and events; and the development of the Emirate’s tourism infrastructure and attractions through the implementation of strategies and initiatives specifically designed to generate and encourage direct tourism investment and investment opportunities into Ras Al Khaimah.
Ras Al Khaimah has its own unique identity with a diversity of landscapes that makes it the perfect getaway for leisure, adventure, and quality-value experiences. The emirate presents an extensive selection of exclusive outdoor adventure activities from mountain climbing and mountain biking to kayaking and fishing. For relaxation visitors to Ras Al Khaimah will enjoy idyllic sojourns at our white sandy beaches and resorts, offering an eclectic selection of international gourmet experiences and world-class spas.
For further information on the Ras Al Khaimah Tourism Investment and Development Authority contact:
Ms. Nermin Abushnaf – PR & Marketing Manager
Ras Al Khaimah Tourism Investment & Development Authority
Government of Ras Al Khaimah
RAK Chamber of Commerce and Industry
5th floor - P.O.Box 29798 Ras Al Khaimah, UAE
Tel: +971 (0)7 233 8998
Email: firstname.lastname@example.org Website: www.rasalkhaimahtourism.com