UAE Ambassador to the Kingdom of Saudi Arabia, Mohamed Saeed Al Dahari visited Ras Al Khaimah Tourism Department Authority (Ras Al Khaimah TDA) at the fifth Riyadh Travel Fair 2013, it was announced recently.
This was the first time that Ras Al Khaimah TDA led a delegation of tourism companies to this event. The authority has announced that it plans to welcome 6,000 guests from the KSA in 2013, representing an increase of almost 70 per cent from the previous year. The authority additionally revealed its aims to increase the number of hotel room nights booked by KSA tourists by more than 100 per cent.
Al Dahari was greeted by director, Ras Al Khaimah TDA, Khalid Motik who conducted a presentation on the authority’s strategy and objectives. He also touched upon the tourism programmes and products offered by the emirate as an international luxury tourist destination.
Expressing his joy in witnessing the emirate participating at the exhibition, along with other national authorities, Al Dahari commended the achievements of Ras Al Khaimah in attracting tourists through regional as well as international exhibition events.
Ras Al Khaimah is reported to be consolidating itself as a global tourism brand for affordable luxury. The emirate is now working on heightening its reputation as a top regional holiday destination within the GCC, with a specific focus on the KSA – visitors from the region are said to represent a high value and fast growing proportion of Ras Al Khaimah’s tourism segment.
Saudi visitors are said to have a higher average hotel spend per guest than other source markets, spending, on average, $110 per room in 2012 (compared to $98 per UAE guest, $78 per German guest and $68 per Russian guest).
The delegation, led by Ras Al Khaimah TDA included representatives from Waldorf Astoria Ras Al Khaimah which is expected to boost KSA tourism to the emirate, Bin Majid Group, Banyan Tree Al Wadi and Banyan Tree Ras Al Khaimah Beach and RAK Airport.