ABOUT THE AUTHORITY
The Ras Al Khaimah Tourism Development Authority (Ras Al Khaimah TDA) is a young and dynamic organization. It was established in May 2011 as a Government of Ras Al Khaimah entity to develop the emirate’s tourism infrastructure and promote it, both domestically and abroad.
Ras Al Khaimah TDA’s aim is to establish the emirate of Ras Al Khaimah as a luxury destination for leisure and adventure travel whilst maintaining its appeal for sun seeking, beach loving couples and families. In order to achieve its goals, the Authority has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. RAK TDA conducts research to identify future tourism projects and current trends, it leads on the destination’s branding and subsequent marketing and develops and implements strategies designed to encourage tourism investment into the emirate.
Offering a diverse landscape, rich heritage and a temperate climate, Ras Al Khaimah is an ideal getaway for leisure and adventure as well as business travel. The emirate presents an extensive selection of exclusive outdoor activities from trekking and mountain biking, kayaking, fishing and golfing combined with premium accommodation, an eclectic selection of international gourmet experiences and world-class spas.
Ras Al Khaimah will be a compelling destination for visitors seeking authentic cultural, historical and natural Arabian experiences. We will inspire people from around the world to visit the emirate and grow tourism into Ras Al Khaimah’s leading socio-economic driver, enhancing the quality of life for residents and offering investors attractive and sustainable opportunities across multiple sectors.
To reach 1m visitors by 2018 from currently 750k per year (2014) and 2.9m visitors by 2025. Achieved by strategically partnering with key stakeholders across the region and beyond, to deliver an innovative and dynamic tourism strategy and ongoing sustainable growth.
Increase the awareness of Ras Al Khaimah as an authentic and positive destination brand that is proactively, strategically and consistently communicated.
Showcase opportunities for investment in diverse and sustainable tourism products and world-class attractions for travellers seeking unique cultural experiences, adventure, tranquility and a true connection with nature.
Build an infrastructure that delivers an unparalleled visitor experience, providing quality, accessible information, superior service and the highest standards of excellence.